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Our Vision

We partner with visionary entrepreneurs who are at the forefront of innovation and disruption in their industries. Our goal is to support BAT’s ambitious transformation agenda towards A Smokeless Future.

Our focus is on four key investment areas:

• Reduced-Risk Profile Nicotine Products – brands, products, and technologies that support the transition of tobacco consumers to smokeless alternatives and provide superior consumer experiences
• Functional Drinks & Snacks – emerging consumer brands and technologies operating within the Wellbeing & Stimulation space, focused on enhancing consumer lifestyles.
• Technology And Emerging Capabilities: Ìýtechnologies that enhance consumer experience, accelerate brand growth, or improve operational efficiency. Areas of exploration include R&D, Consumer Experience, Manufacturing & Operations, and Supply Chain.
• Impact & Sustainability – businesses to accelerate BAT’s ESG strategy. Areas of focus include Circularity, Sustainable Materials, Waste Reduction, AgTech and Carbon Footprint Reduction.