Established in 2020, Btomorrow Ventures (BTV) is the corporate venture capital arm of BAT. We have a £350m investment commitment from ÌÇÐÄÊÓƵacross two funds, providing global capital to early-stage companies and helping founders push the boundaries of innovation to accelerate change.
We back world-class founders with truly innovative ideas; providing capital and global reach to scale their businesses and create A Better Tomorrowâ„¢.
Our Vision
We partner with visionary entrepreneurs who are at the forefront of innovation and disruption in their industries. Our goal is to support BAT’s ambitious transformation agenda towards A Smokeless Future.
Our focus is on four key investment areas:
- Reduced-Risk Profile Nicotine Products – brands, products, and technologies that support the transition of tobacco consumers to smokeless alternatives and provide superior consumer experiences
- Functional Drinks & Snacks – emerging consumer brands and technologies operating within the Wellbeing & Stimulation space, focused on enhancing consumer lifestyles.
- Technology And Emerging Capabilities: technologies that enhance consumer experience, accelerate brand growth, or improve operational efficiency. Areas of exploration include R&D, Consumer Experience, Manufacturing & Operations, and Supply Chain.
- Impact & Sustainability – businesses to accelerate BAT’s ESG strategy. Areas of focus include Circularity, Sustainable Materials, Waste Reduction, AgTech and Carbon Footprint Reduction.
How We Work
We pride ourselves on offering the global scale and expertise of BAT, combined with the agility and attention of an expert venture capital team.
- Global Reach – access to BAT’s global resources and deep insights from over 180 markets.
- Dedicated growth platform – our Portfolio Growth Platform allows BTV to be an active partner, providing value beyond capital by unlocking, managing, and scaling internal and external opportunities for growth.
- Strategic Investment – while we can move fast to build and grow, our approach is one of partnership to enable sustainable growth and long-term success.
Check out our to learn more.
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