The Omniâ„¢ is a progress summary of our journey to A Better Tomorrowâ„¢ by Building a Smokeless World.
A smokeless world built on Smokeless Products where, ultimately, cigarettes have become a thing of the past.
A world where smokers, who would otherwise continue to smoke, have migrated from cigarettes to smokeless alternatives. A world where Tobacco Harm Reduction is both understood and accepted. A world where smokers make a switch to better.
We believe that through knowledge sharing we can build that world. This is why we created the Omniâ„¢.
Intended for scientists, public health authorities, regulators, policy makers, and investors, the Omniâ„¢ offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.
The Omniâ„¢ is organised as a collection of materials and is structured to enable interested readers to visit the sections of the Omniâ„¢ in any order they wish, to learn more about Tobacco Harm Reduction, and to understand BAT's journey.
What’s new?
The Omni™ 2026 edition represents a decisive step forward, combining comprehensive updates with a substantial expansion of rigorously curated, up‑to‑date content to deliver our strongest and most complete volume to date. Some key additions include:
- Oral Health Impacts of Tobacco and Nicotine Products
- Overview of the newly created Scientific Affairs function
- Updated Market Case Studies
- Introduction to Product Vigilance
- Our 10 Smart Regulatory Principles
- When Evidence Matters Most – the importance of scientific rigour
- The difference between Hazard and Risk
- Fiscal Treatment of Smokeless Products and much more.
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